Contact information

Yulia Koval-Molodtsova, International projects’ manager

E-mail: ad@soclaboratory.ru

The Program of the Conference

The Conference will last for two days in the Moscow Cinema House. The program includes four key sections: technologies, legislation, festivals and psychology.

October 8, 2009

10.00 – 11.00 Arrival of the participants, accreditation of mass media
11.00 – 13.30 The White Hall. Plenary meeting, moderator – ElenaTopoleva, (autonomous non-profit organization “Agency of Social Information”)

Opening video

11.00 - 11.05 – welcoming speech, Elena Topoleva
11.05 – 11.15 – opening speech, Guzella Nikolayshvili
11.15- 12.00 – speeches by the partners of the Conference:

Ministry of Economic Development of Russia,
Federal Agency on Press and Mass Communications of Russia,
Union of Film-Makers of Russia,
United States Agency for International Development and IREX Education Program
Russian Association of Communications Agencies (RACA)
State University – Higher School of Economics

12.40 - 13.00 – presentation of sections and master classes
13.30 – 14.30 Lunch break
14.30 – 17.30 Sections’ work – first day
(Press Hall, Small hall, Lobby area 1, Lobby area 2)

18.00 – 19.00 The White Hall. Show of the best video clips of social advertising from the Cannes Lions International Advertising Festival.
19.00 – 20.00 The White Hall. Show of the best video clips of social advertising from Clio Awards (USA), LIAA (Great Britain), Busan International Advertising Festival “Ad Stars” (Southern Korea)

October 9, 2009

10.00-13.00 Sections’ work, second day: “Creativity and Technology” in the Press Hall, Workshop by Eriks Stendzenieks (MOOZ, Latvia)

“Festivals” in the Lobby (area 1)

10.00-11.30 Workshop on social mass media campaigns, FOCUS-MEDIA Foundation, Lobby (area 2)
11.30-13.00 Presentation of the Perspectiva Filmschool “Equal opportunities for everyone”, Lobby (area 2)
11.00-13.00 Express-laboratory: consultations to regional participants by Russian and international experts (Café)
13.00 – 13.30 Coffee break
13.30 – 15.00 Plenary meeting. Awarding Ceremony (Public Recognition Award, Social Poster Contest winners). Conference results. Closing words by the Coalition members, heads of the Sections
15.15 – 16.00 Press-conference (Press Hall)