International Conference “Raising Effectiveness of Social Advertising in Russia”

ESARUSSIA is a professional conference to be held on October 24-25, 2013 in Moscow, Russia by a non-profit specialized organization Laboratory for Social Advertising (www.soclaboratory.ru). The conference has been successfully held for the last four years (2009-2012).

Each year it attracts the attention of the professional community interested in the development of social advertising, public communication campaigns and social marketing in Eurasia.

Partners: Agency for Social Information; Social Policies, Labor Relations and Life Quality Commission of the Public Chamber of Russia; Department of Integrated Communications of the Higher School of Economics

This year the conference is supported by the Russian Ministry of Economic Development. The conference is a part of a larger program on sustainable development of quality and efficiency of social advertising in Russia.

ESARUSSIA has gained international status due to the participation of professionals from across Europe and the United States including representatives of the U.S. Advertising Council, UN agencies, as well as international advertising agencies, such as Ogilvy Group and BBDO.

See the conference press-release